Rubble & Crew
To introduce Rubble & Crew, we built a campaign that connected the new series to the beloved world of PAW Patrol while giving Rubble & his construction crew an identity all their own. The visual system combined bold color, playful construction details & vehicles to capture the show’s energy, humor & can-do spirit.
The key art balances familiarity with discovery, giving young PAW Patrol fans a recognizable hero while inviting them into a brand-new adventure. We also created a suite of character art that gave every member of the crew their own moment. Individual color palettes, construction-inspired environments, & playful headlines helped establish each character’s personality.
Role: Art Director, SVP, Creative Director: Michael Waldron, Designer: Cassie Navarro, Partner Agency: Ten30, MDA