PAW Patrol Christmas
Our marketing needed to feel like a holiday event while delivering the action kids expect from the franchise. We put Rubble & the pups at the center of a festive rescue, using their vehicles, Christmas lights & a glimpse of Santa to promise an adventure made for the season.
Just 'Ho ho ho' for help! ~
Just 'Ho ho ho' for help! ~
We built the key art around the excitement of a holiday rescue. Rubble leads the charge with Chase, Marshall & Skye racing through a snowy Adventure Bay in vehicles decked out for Christmas. The glowing tree, festive lights, reindeer antlers & Santa overhead bring the season into the action while keeping the characters kids love at the center of the image. The art was developed for Paramount Pictures’ international theatrical campaign.
We developed two key art directions & took both into testing. Kids gravitated toward the action scene & the pups’ vehicles decked out for Christmas. The alternate montage has a different kind of magic: Rubble and the team gather around the title against a sparkling night sky, with Santa overhead and Adventure Bay glowing below.
Role: Art Director, SVP, Creative Director: Vincent Aricco, Partner Agency: McCown Design Agency