Dora and the Search for Sol Dorado
Our goal with this launch was to position Dora's latest adventure as the can't-miss movie event of the summer. Through our key art, we aimed to capture a high-stakes, cinematic energy - one that reintroduces Dora & her world in a bold, fresh way.
¡Vámonos!
¡Vámonos!
This isn't the Dora we’ve seen before. She’s fully immersed, taking a fearless leap into the unknown & that sense of daring adventure radiates through our art. It’s a striking, elevated take that brings beloved characters into an epic new light.
Dora launched with our key & character art, a dynamic graphics package & a trailer that balanced high stakes adventure with humor. The campaign reached families through OOH, cinema, streaming, gaming, social, press, & a nine city zoo partnership, with cast support & a Los Angeles launch event. It was part of The Great Dora Fiesta, a broader celebration spanning new Dora programming, digital content, & a featured collection on Paramount+.
Role: Art Director, SVP, Creative Director: Michael Waldron, Partner Agency: The Refinery, Photographer: Miller Mobley
