Clash of the Thundermans
As the second film following The Thundermans Return, our campaign needed to build on the franchise’s momentum while introducing an unexpected conflict for the superhero family. We developed the key art around that unexpected rift, placing the family on opposing sides of a bold blue-and-red composition that immediately signals conflict, action & heightened stakes.
The face-off gave longtime fans a fresh look at the characters they love while creating an exciting & accessible entry point for kids & families. For the Thundermans, we always try to balance the action with the humor & heart audiences expect from the franchise.
The campaign was designed to make a super-sized impact across high-visibility media. The key art had major placements with Vizio & Hub sponsorships, a significant footprint at San Diego Comic-Con & a Times Square promotion timed to the Labor Day weekend travel spike.
Role: Art Director, SVP, Creative Director: Vincent Aricco, Partner Agency: Cold Open, Photographer: Lindsay Siu