The Thundermans Return
After bidding farewell to a four-season run in 2018, The Thundermans returned for a new movie, bringing the whole family back together. We developed a campaign that felt like an event for longtime fans while introducing a new audience to the family’s mix of superhero action, comedy and heart.
Our key art brought the cast together in a heroic group composition, using flashes of powers & a looming villain against a dramatic sky to give their return a sense of scale & the threat. Their expressions & poses kept each character’s personality in the frame, while the Thundermans’ neighborhood grounded the spectacle in the world fans know.
To reintroduce each family member, we developed a companion series set around the dinner table. Every portrait turns an ordinary meal into a character moment: powers come into play, food takes on a life of its own, & the family’s humor comes through.
Together, the key art & portraits gave us a flexible visual system for a substantial digital & out-of-home campaign, including placements in Times Square & Penn Station.
Role: Art Director, SVP, Creative Director: Michael Waldron, Partner Agency: Cold Open